Advanced-Grade Data Encryption
All personal data and financial transactions on city44 are protected with 256-bit SSL encryption — the same security standard used by Malaysia's leading financial institutions. Your data cannot be read by unauthorised parties.
Your Data Is Not Sold
City44 has never and will never sell, rent, or distribute your personal information to advertisers, data brokers, or any third party for commercial purposes. Your data belongs to you — not to us as a business asset.
Privacy Controls in Your Hands
Through your city44 account settings, you can manage your communication preferences, manage cookies, request a copy of your data, or request deletion of your personal data at any time — quickly and easily.
Personal Data Protection Act Compliance
City44 operates in full compliance with the Malaysian Personal Data Protection Act 2010 (PDPA). Every aspect of our data handling process is designed to protect your rights as a data subject in accordance with current legislation.
Responsible Data Storage
City44 retains your personal data only for as long as necessary for the purpose it was collected, or as required by law. Once the data is no longer needed, it is securely deleted or anonymised.
Immediate Data Breach Notification
In the event of any security incident involving your personal data, city44 is committed to notifying affected members within the timeframe stipulated by the PDPA and taking immediate remedial action.
City44's data handling processes are designed to ensure full transparency and control remains in your hands as a member.
Scope and Purpose of This Privacy Policy
This Privacy Policy is published by city44 ("city44", "we", or "Platform") and applies to all individuals who access or use the city44 platform via our website, mobile app, or any other related services ("You" or "Member").
This policy is intended to explain clearly and transparently:
- What personal information we collect from you.
- How we use that information.
- Who we share that information with, if anyone.
- How we protect your information.
- What rights you have regarding your personal data.
City44 complies with Malaysia's Personal Data Protection Act 2010 (PDPA) in all aspects of personal data handling. By using the city44 platform, you agree to the practices described in this Privacy Policy.
This Privacy Policy should be read together with our Terms & Conditions city44. Together, both documents form a comprehensive agreement between you and city44 regarding your use of our platform.
Types of Personal Data We Collect
City44 collects various types of personal data necessary to provide quality services to our members. The following are the categories of data we collect:
| Data Category | Examples of Information | Requirements |
|---|---|---|
| Identity Data | Full name, IC number, date of birth | Mandatory |
| Contact Data | Phone number, email address | Mandatory |
| Account Data | Username, password (encrypted), login history | Mandatory |
| Financial Data | Deposit/withdrawal history, payment methods used | Mandatory |
| Game Data | Betting history, game preferences, platform activity | Automatic |
| Technical Data | IP address, device type, web browser, approximate location | Automatic |
| Communication Data | Customer support conversation records, emails | Automatic |
We collect only the data strictly necessary for the stated purposes. city44 does not collect sensitive data categories such as health information, religious beliefs, or political views unless specifically required by law.
How We Collect Your Personal Data
City44 collects your personal data through several channels:
- Account Registration: When you register a new account with city44, you provide us directly with your name, phone number, email address, and other basic information.
- KYC Verification: To comply with anti-money laundering (AML) legal requirements, we may request identity documents such as a Malaysian IC or passport.
- Financial Transactions: When you make a deposit via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, or FPX, our system records the necessary transaction details.
- Platform Usage: The city44 system automatically records technical data such as IP address, device type, web browser, and usage patterns whenever you access our platform.
- Support Communications: When you contact the city44 support team via live chat, email, or Telegram, those conversations are recorded for quality control and issue resolution purposes.
- Cookies & Tracking Technologies: city44 uses cookies and similar technologies to improve the user experience and analyse platform usage patterns.
How Your Personal Data Is Used
City44 uses the personal data collected solely for the following legitimate purposes:
- Account Management: Creating, verifying and maintaining your city44 account, and ensuring its security.
- Service Provision: Granting you access to all games, Sports Betting, lottery, and other services offered by city44.
- Transaction Processing: Processing your deposits and withdrawals securely and efficiently through your chosen payment method.
- Legal Compliance: Meeting KYC, AML, and other regulatory requirements applicable to city44's operations.
- Fraud Prevention: Identifying and investigating suspicious activity to protect the security of all city44 members.
- Customer Support: Providing technical assistance and resolving your enquiries or complaints efficiently.
- Marketing Communications: Sending information about city44's latest promotions, bonuses, and offers — only if you have consented to receive such communications.
- Platform Improvements: Analysing usage patterns to improve the user experience, resolve technical issues, and develop new features.
You may withdraw consent to receive marketing communications at any time through your city44 account settings or by contacting our support team. Withdrawing marketing consent will not affect your access to city44's core services.
Data Sharing and Disclosure
City44 takes your privacy seriously and will not share your personal data with external parties except in the following limited circumstances:
- Technical Service Providers: Companies that assist us in operating the platform, processing payments and providing technical support services. All these providers are bound by strict confidentiality agreements and may only use your data for purposes designated by city44.
- Payment Processors: E-wallet providers and FPX services required to process your financial transactions securely.
- Legal Compliance: Law enforcement agencies or Malaysian government authorities when city44 is legally required to do so by law, court order, or direction from a legitimate authority.
- Rights Protection: When disclosure is necessary to protect the rights, property, or safety of city44, its members, or the general public.
Our commitment: city44 never sell, rent or distribute your personal data to advertisers, data brokers, social media platforms or any third party for marketing or commercial purposes without your explicit consent.
Data Security Measures
City44 invests seriously in security infrastructure to ensure your personal data is always protected. Our security measures include:
- 256-bit SSL Encryption: All data transmitted between your device and city44's servers is fully encrypted using the latest TLS protocol.
- Data-at-Rest Encryption: Sensitive data such as passwords and financial information stored in city44's database is encrypted using strong hashing algorithms.
- Two-Factor Authentication (2FA): Additional security features are available on all city44 member accounts to prevent unauthorised access.
- 24/7 Security Monitoring: Automated monitoring systems operate around the clock to detect and respond to suspicious activity in real time.
- Internal Access Controls: Only authorised city44 staff who require access to perform their duties may view members' personal data, and all such access is logged and audited on a regular basis.
- Regular Security Audits: city44 conducts regular penetration testing and security vulnerability assessments to identify and address potential risks.
Data Retention Period
City44 retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. The following are general retention period guidelines:
- Active Account Data: Retained for the duration your account remains active on city44 and for up to 7 years after account closure for financial compliance purposes.
- Financial Transaction Records: Retained for a minimum of 7 years from the transaction date as required under Malaysian financial law.
- Support Communication Data: Retained for 2 years from the date of last interaction for quality control and reference purposes.
- Technical Log Data: Retained for 90 days unless required for a security incident investigation.
- Marketing Data: Retained for the duration your consent remains active. Deleted within 30 days after you withdraw your consent.
Once the retention period expires, city44 will securely delete or anonymise your data using industry-approved procedures. For data that cannot be immediately deleted (such as in backup systems), it will be protected and isolated until deletion is possible.
Your Rights Regarding Personal Data
As a data subject under Malaysia's PDPA, you have the following important rights guaranteed by city44:
Right of Access
You have the right to request and receive a copy of all personal data that city44 holds about you.
Right to Rectification
If your data is inaccurate or out of date, you have the right to request a correction within a reasonable timeframe.
Right to Erasure
You may request the deletion of your personal data, subject to applicable legal retention requirements.
Right to Object
You may object to the processing of your data for direct marketing purposes at any time.
Data Portability Rights
You may request your data in a machine-readable format for transfer to another platform.
Right to Restriction of Processing
In certain circumstances, you may request that city44 restrict the way your data is processed on a temporary basis.
To exercise any of the above rights, submit a written request to privacy@city44.ws with the subject line "PRIVACY RIGHTS REQUEST", along with your account number and the type of request. city44 will respond within 30 days of receiving your request.
Cookie Policy
City44 uses cookies and similar tracking technologies to enhance your experience on our platform. Below are the types of cookies we use:
You can manage your cookie preferences through your web browser settings or via the cookie management panel available at the bottom of the city44 website. Please note that disabling certain cookies may affect the functionality of some parts of the platform.
Children's Privacy
The city44 platform is not intended for individuals under the age of 18. city44 does not knowingly collect personal data from underage children or minors. If you believe your child or any underage individual has registered an account on city44, please contact us immediately at support@city44.ws.
Should city44 discover that personal data has been collected from a minor without appropriate parental verification, we will take immediate steps to delete that data and close the associated account.
Parents and guardians: Please ensure that your devices and adult platform login credentials are not easily accessible to children. city44 recommends enabling parental controls on all shared devices.
Amendments to the Privacy Policy
City44 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological developments. When material changes are made, city44 will:
- Updating the "Last Updated" date at the top of this Privacy Policy.
- Sending email notifications to all registered members outlining key changes.
- Displaying a prominent notice within the city44 platform before changes take effect.
Continued use of the city44 platform after the effective date of any amendment constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.
Contact Our Data Protection Officer
If you have any questions, concerns, or complaints regarding how city44 handles your personal data, please contact our Data Protection Officer (DPO):
- Privacy Email: privacy@city44.ws
- General Support Email: support@city44.ws
- Live Chat: Available 24/7 within the city44 platform
- Target Response Time: 5 business days for privacy enquiries, 30 days for formal rights requests
For complaints not satisfactorily resolved by city44, you have the right to refer your complaint to the Personal Data Protection Commissioner of Malaysia under the provisions of the PDPA 2010. For more information, visit the Frequently Asked Questions us.
City44 is committed to resolving all privacy concerns promptly, transparently, and professionally. Your trust is the foundation of everything we do.
Your Data Is Safe at city44
We have been transparent about how we protect your privacy. Now, join the city44 community and enjoy a safe, responsible, and entertaining online experience.